It is important to avoid sending unsolicited emails when attempting to market a product. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This
practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Email only the people on your list. Mailing recipients who are unfamiliar with you or your product may come across as spam. They will question whether they know who you are and if what you are
offering matters to them. This can result in them deleting your email, which would mean your time was wasted.
Before getting involved in an email promoting effort, you must obtain permission to email each person on your list. If not, you will be looking at many spam complaints and loss of customers.
Stay consistent. Keep your company's logo and the colors and style you use the same in every email. Choose a font everyone can read easily. After you send out a few emails, people will recognize it
and will start to pay attention. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Be sure you get a subscriber's permission before emailing. If you spam your customers you will find that you will never be taken seriously. Some customers may even be annoyed to the point of deciding
not to deal with your company anymore.
Limit your marketing email messages to only one each week. Your readers most likely are busy and probably have many messages daily. Once you start sending more than one email per week, you may find
that people don't bother opening them, or even delete them. This is a waste of all your hard work.
In general, don't send important marketing via email messages near holiday time frames. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from
various other outlets. This is not a hard rule and some holidays will require communications. Emails about special promotions like Black Friday are exceptions to this.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts
that appear in your other marketing materials, such as your website. This will help users recognize you and your brand.
Review some real-life spam for pointers on what you should never do. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email
address in just a few places online. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Take every measure that you can to stand apart from the spammers. This
will boost your reputation and keep your customers from opting out.
Use feedback, that is both active and passive, to improve your marketing campaigns. Ask what they like about your emails, what they don't and what they'd like to see added, all called active
feedback. Passive feedback can be much more subtle, and may even be undetectable by your readers. You can get tools and software that can help you to figure out what links have the most clicks.